Tour E: Tourism Cluster: Sauna From Finland
Theme: Linking tourism, entrepreneurship and creative industries
Location: Jyväskylä region
The tour is based on the Tourism and Experience Management Competence Cluster with a special case of Sauna concept development in Central Finland. Sauna is something truly Finnish and has roots in Central Finland. The region has strong entrepreneurship around a specific ‘sauna cluster’ starting from the world market leader in sauna production to design, wellness and tourism businesses. The tour is a useful learning journey to all working in the field of services, tourism and cross-sectoral clusters and networks.
Tour programme 9-17
| 9.00 | Paviljonki, Anton Hall, Sauna as a State of Mind |
| 9.40 | Bus from Paviljonki |
| 10.00 | Visit to Harvia, the world-market leader in sauna manufacturing |
| 11.00 | Trip to Vaajakoski, Savutuvan Apaja |
| 11.30 | Lunch at Savutuvan Apaja |
| 13.00 | Workshop on the future sauna concepts and client-oriented co-creation of service concepts. |
| 15.00 |
Hands-on to sauna – opportunity to experience sauna yourself (optional) |
| 17.00 | Bus trip to Jyväskylä |
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Ministry of Employment and the Economy
Finnish Science and Technology Information Service:
Research.fi
Finnish Strategic Centres for Science, Technology and Innovation
SHOKs
Finnish Centre of Expertise Programme:
OSKE -programme
