Patrick Dixon is often described in the media as Europe’s leading futurist. He has been ranked as one of the world’s most influential business thinkers alive today by Thinkers 50 (2005). Chairman of Global Change Ltd, he is the author of twelve books including Futurewise and Building A Better Business.

He works with many of the world’s largest multinationals on key trends, managing uncertainty, identi­fying risk and developing opportunities. He digs deep into the strategy of each organization and has successfully identi­fied hundreds of future business innovations. He advises multinational company boards and senior teams on strategic implications of a wide range of global trends such as the new economy, the digital society, financial services, biotechnology, health care, geopolitical issues, lifestyle changes, marketing issues, consumer behaviour, employee motivation, public policy, business ethics and corporate social responsibility.

His clients include Microsoft, IBM, UBS, Google, World Bank, Siemens, Ford, ABN AMRO, Freshfields, Sara Lee, Prudential, Aviva, Barclays, PricewaterhouseCoopers, Hewlett Packard, Gillette, Roche, BASF, Credit Suisse, Forbes, Fortune, Royal Bank of Scotland, Zurich Financial Services, Tetrapak, Unisys, BT, BBC, Fedex, UNIDO, Department of Trade and Industry (DTI) and the American Management Association. He was a Fellow of the World Economic Forum (Davos) in 1997 and contributed to the World Economic Forum Governor's Meeting of the Travel and Tourism Industry in 2005. He has also taught on executive / MBA programmes at seven business schools.

Originally a physician by training, Dr. Dixon is a popular speaker and has spoken to audiences in 52 countries. His personal website has had 11 million users and a million more will watch his videos on YouTube this year.

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